Experience Prescott

The Office of Tourism

Our Vision: Prescott is a welcoming and unforgettable year-round destination attracting visitors seeking to experience authentic Western heritage and unparalleled natural beauty.

Our Mission: We attract visitors to Prescott and enhance our community’s quality of life by inspiring a love and respect for our natural beauty, rich history, and hometown atmosphere.

ExperiencePrescott.com is the Official Website of the Prescott, Arizona Office of Tourism, a division of the Economic Development within the City of Prescott, Arizona. The Office of Tourism acts as the official destination marketing organization (DMO) for the City of Prescott. The marketing budget comes from the Transient Occupancy Tax (Bed Tax) collected by lodging establishments within the city limits. The Office of Tourism is assisted by a ten-member Tourism Advisory Committee (TAC) comprised of representatives of various tourism stakeholder groups.

Guiding Principles:

1. Engage residents and industry stakeholders
2. Enhance, enrich and simplify the visitor experience
3. Emphasize the quality of visitors over the quantity of tourists
4. Consider the impact of our work on existing infrastructure and community resources
5. Support the responsible use of our natural resources and assets
6. Seek to enhance the quality of life and increase economic opportunity
7. Preserve our community’s exceptional hospitality and create an environment that is welcoming to all

Additional Stakeholder Resources

Arizona Office of Tourism 

Arizona Office of Tourism Grants

Visit Arizona 

Prescott Chamber of Commerce

Prescott Downtown Partnership

Prescott Economic Development

Small Business Development Center - Yavapai College

Arizona Commerce Authority 

TAC (Tourism Advisory Committee)

• Margo Christensen, Chair - Ponderosa Hospitality Management
• Matt Brassard, Vice Chair - Matt’s Saloon
• Tamara Burks, Hilton Garden Inn
• Nick Medina, Medina Hospitality
• Edd Kellerman - Phippen Museum
• Dennis Gallagher - Prescott Western Heritage Center
• James Dawson - Citizen
• Robert Coombs - Chamber of Commerce Visitor Center
• Autumn Kline - Prescott Trading Company, Retailer
• Michael Pantalione - Citizen
• Council Liaison - Lois Fruhwirth