Tourism Advisory Committee

& Prescott Area Arts & Humanities Grants

The Tourism Advisory Committee (TAC) and Prescott Area Arts and Humanities Council (PAAHC) grants are designed to assist non-profit organizations hosting events in Prescott.   The goal of the grant is to encourage event marketing outside of the Prescott area and to encourage overnight visitation. TAC and PAAHC Grants are funded by the City’s Transient Occupancy (Bed Tax). Events are eligible for up to $5,000, depending on their rating, and how many organizations successfully apply. The grant is available only to registered non-profit organizations.


The grant process begins and opens in the springtime and grant funds are provided for the coming City of Prescott coming year, which is July 1st to June 30th. The current grant application cycle is closed and will reopen in 2024.


The Tourism Advisory Committee (TAC) recently developed a guidebook for special event organizers.  The purpose of this guidebook is to provide organizers with a structure to improve the overall management of their event, specifically focusing on marketing, crowd estimating, total attendance, and hotel, retail, and restaurant usage. Organizations receiving TAC/PAAHC grants are required to provide their best efforts to comply with grant requirements that result in a positive economic impact on the City of Prescott.


If you have questions about your current application, previous scores, or event reports, please contact Cristina Binkley – at cristina.binkley@prescottt-az.gov

Special Event Guidebook 2020

Important Dates for the Upcoming Grant Cycle

Friday, March 1st, 2024 - Grant applications open and will be available on experienceprescott.com/tacpaahc-grants

Wednesday, March 6th, 2024 - Mandatory Meeting - 2:00 pm, New City Hall 201 N. Montezuma Council Chambers

Friday, April 5th, 2024 - Application Deadline

Wednesday, April 10th - Scoring Packets Available for Pick Up (TAC & PAAHC Members ONLY)

Wednesday, April 17th - Scoring Meeting (TAC & PAAHC Members ONLY)

Award letters will be sent out in May 2024.

Grant approval by City Council in June 2024.

December 31st 2024 - Deadline to Invoice the Office of Tourism