Our Vision: Prescott is a welcoming and unforgettable year-round destination attracting visitors seeking to experience authentic Western heritage and unparalleled natural beauty.
Our Mission: We attract visitors to Prescott and enhance our community’s quality of life by inspiring a love and respect for our natural beauty, rich history, and hometown atmosphere.
- Engage residents and industry stakeholders
- Enhance, enrich and simplify the visitor experience
- Emphasize the quality of visitors over the quantity of tourists
- Consider the impact of our work on existing infrastructure and community resources
- Support the responsible use of our natural resources and assets
- Seek to enhance the quality of life and increase economic opportunity
- Preserve our community’s exceptional hospitality and create an environment that is welcoming to all